I began my most recent blog in the middle of 2019. Although Places for Pups receives little traffic to date, it has over 6,000 internal links, and 700 external links. Feedspot also recognized Places for Pups as one of the top 100 pet blogs this year! However, the blog has not been very relevant this year, and will need to shift gears while blogging in 2020. Yes, blogging is still a thing, but its relevance will depend on what you do with it.
I’m a certified personal trainer in San Antonio. After adopting Abbey, I created Places for Pups to help you get outside, exercise with your dog and have fun doing it.
We have mastered hiking in Texas Hill Country. Though we emerge from the woods unharmed, we are not responsible for you or your pets. You are solely responsible for trying exercises, or places discussed on this site.
Grab the best hiking gear and go dog friendly. I wish you good fortune on the trails to come.
Is Blogging Still Relevant?
My primary niche is hiking with dogs, but I also write about other dog friendly places, hiking and personal training. Personally, I feel reading and writing are dying skills. I created Places for Pups nearly six months ago in an effort to share better information regarding dog friendly places. This has been accomplished by visiting dog friendly places near me with my girl, Abbey. I have taken thousands of photos, and provided the details of each adventure. One of my secondary goals was to accumulate stories and photos of others hiking with their dogs. Such a goal has been difficult to achieve because Places for Pups is not a social media site.
Most people prefer to scroll, comment, and share information on social media sites. The way people use social media today will make blogging in 2020 very difficult if you expect them to visit and interact on your blog. This was one of my main concerns after creating Places for Pups. In fact, one of my first articles was about the relevance of blogging in 2019. I usually refer to blog posts as articles because I average more than 1,000 words per post, proofread and update them as necessary.
This is my 100th article on Places for Pups, and I wanted to begin the year by writing about blogging in 2020. Will it be relevant this year? If I make a few significant changes, and receive some love from Google, I believe it will be much more relevant.
What do Relevant Blogs Do?
- Answer questions
- Provide products or services
- Share photos
- Entertain with videos
- Teach skills
- Make life easier
Every relevant blog fills one or more of the above needs. A website which meets each of these needs while blogging in 2020 will be more likely to succeed. In the past, blogs provided a way to socialize and interact through writing. Well known websites (like Yahoo for some reason) still maintain a high level of interaction these days. However, most people seem to interact more on social media sites, especially those with videos.
What’s with All the Videos?
For reasons I don’t completely comprehend, people love watching videos of things. The only time I prefer a video is when I am learning how to do something. In that case I like the visual aid, but the rest of the time I prefer to get my information in writing. Perhaps the video provides a more social feeling to people? Personally, I do not like listening to talkers, which is probably why I do not prefer videos. However, I am clearly in the minority these days.
One thing is clear – videos seem to be viewed much more than articles these days. They also produce much more interaction, although most of it seems to be negative garbage (I’m talking about you YouTube comments). One of my goals this year is to produce 10 videos which will compliment my previous content. Only time will tell how well they are received.
When Content Was King
Everything on the internet is content. Some content is helpful, and some is not. A small amount of content can be found easily among the search engines, while the rest is hidden away in the vast land of nothingness. For years the “experts” proclaimed content to be king. If you provide unique and useful content, and you continue to provide it on a daily basis, it will be noticed. That’s what they said, but it’s nonsensical optimism. Content isn’t king now, and it probably never was.
Garbage is everywhere! Some of it can be found at the top of the search engine rankings far ahead of unique and useful content. Search engines do not really know what we want. They provide best guesses based on titles, keywords, backlinks, and other factors I do not fully understand. You could, of course, use social media to blog and eliminate the search engines from the equation. However, most people choose to use a domain which gives you full control over everything, including comments, editing, and monetization.
Forget the King
In my previous article about blogging I said clickbait titles were now king. They are popular after all. However, I do not believe content or titles are king. A host of things are required to be successful, and one of them may or may not be luck. I’ll add it to the list of things a successful blog needs just in case.
- content, product, or service (meets a need)
- traffic (want content, product, or service)
- a following and/or repeat visits (come back for more and inform others)
- backlinks, or shares (increases popularity, or reliability)
If blogging in 2020 is going to be successful, or relevant, it will need all of the above. There is no king. Put forth the effort, and gain recognition. It’s easier said than done, and there is much more involved, but you can eliminate the king. Do what you love to do by writing, making videos, taking photos, offering a service, or creating a product. I can’t promise you’ll be successful because the king is dead. It takes more than content to get noticed. Some content is required, but other things are equally necessary.
Where Will You Adventure?
We’re going to work on what we do best at Places for Pups, and that is sharing dog friendly places. We like to refer to them as adventures. Be on the lookout for a video or two in the future. In the meantime, if you have any tips for successful blogging in 2020, feel free to share them in the comments below.
What’s the best part about blogging in any year? You can say and do whatever the affenpinscher you want. I wish you good fortune on the trails to come. If you do not hike, I suggest you give it a try. If you refuse then I’ll just wish you good fortune.